Graphic design and art direction for culture, brands, products and spaces.

T. (+34) 913 990 127
info@trestiposgraficos.com
Paseo Imperial 6, 2D2
28005 Madrid

Tres Tipos Gráficos is a Madrid-based design studio founded by Alberto Salván and Nicolás Reyners. Originally focused on cultural projects, we export our knowledge working with artists, curators, architects and designers to projects related to Branding, Product Design, Visual Communication and Retail.

We craft unique projects through solid concepts and contemporary aesthetics. We find new approaches in order to challenge design codes and to explore new visual languages.

Our work has been recognized with awards such as Gràffica - Best Design and Visual Culture 2015, D&AD Award wood pencil (London) 2015, several ADG Laus between 2010 and 2019, Top Fedrigoni Award (Parma) 2013, a Type Directors Club (New York) 2012 distinction, and a PHotoEspaña award to the Best Photobook 2012, among others.

Both partners have a longtime career as teachers in IED Madrid in Branding, Visual Identity and Master Course direction. They also collaborate as lecturers and workshops with Universidad Europea de Madrid, Universidad Autónoma de Madrid, Espositivo Academy, Mr Marcel School, Esdesign Barcelona and Blank Paper among others.

Alberto Salván Nicolás Reyners Tres Tipos Graficos

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Brutal Burrito

Branding
Animation
Retail
Art Direction
Packaging

Brutal Burrito is a fast food restaurant in Madrid that is looking to take the burrito concept one step further with its radical recipes and quality products, served up on 100% artisan tortillas.

Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito

Identity is based on two concepts. The space: an interior design which refers to the minimalist brutalism of an art or a contemporary alternative space, and the place: mexican streetlife references are found all across colors and materials.

Tres Tipos Gráficos Brutal Burrito
Brutal Burrito Tres Tipos
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito

Both ideas are reflected in the strong geometric logos in the shape of a ‘B’, but paired with colourful triangular patterns which echo traditional mexican crafts.

Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Brutal Burrito Tres Tipos
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito

Inside, two LED screens installed as pieces of art (the space), act as a window into a universe of amateur and playful messages (the place). Outside, screens also stand out above a noisy and chaotic facade.

Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito

The staff uniforms –inspired by a taqueria in CDMX located inside a car workshop– play again with the same ambivalence.

Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito

The names of the recipes are inspired by Mexican wrestlers of the 1980s. These identify each product thanks to stickers on which the logos reappear.

Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito Branding Design
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito

Creative direction for launch campaign. Set design by Tres Tipos Graficos. Photo by Luis González, Art Direction by Adrián Cassani. Models: Rodrigo Domar and Bendi Gonzalález.

Tres Tipos Gráficos Brutal Burrito
Tres Tipos Gráficos Brutal Burrito

 

 

Photos by Mario Rey and Maru Serrano.
Videos by Maru Serrano.

Graphic design and art direction for culture, brands, products and spaces.

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