Graphic design and art direction for culture, brands, products and spaces.

T. (+34) 913 990 127
info@trestiposgraficos.com
Paseo Imperial 6, 2D2
28005 Madrid

Tres Tipos Gráficos is a Madrid-based design studio founded by Alberto Salván and Nicolás Reyners. Originally focused on cultural projects, we export our knowledge working with artists, curators, architects and designers to projects related to Branding, Product Design, Visual Communication and Retail.

We craft unique projects through solid concepts and contemporary aesthetics. We find new approaches in order to challenge design codes and to explore new visual languages.

Our work has been recognized with awards such as Gràffica - Best Design and Visual Culture 2015, D&AD Award wood pencil (London) 2015, several ADG Laus between 2010 and 2019, Top Fedrigoni Award (Parma) 2013, a Type Directors Club (New York) 2012 distinction, and a PHotoEspaña award to the Best Photobook 2012, among others.

Both partners have a longtime career as teachers in IED Madrid in Branding, Visual Identity and Master Course direction. They also collaborate as lecturers and workshops with Universidad Europea de Madrid, Universidad Autónoma de Madrid, Espositivo Academy, Mr Marcel School, Esdesign Barcelona and Blank Paper among others.

Alberto Salván Nicolás Reyners Tres Tipos Graficos

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Semana Santa 2021

Campaing
Art Direction

The procession of the Christ of Medinaceli, on Good Friday, is the most popular in the city and runs through the streets of the center every year. This year Holy Week will be held under strong restrictions and each brotherhood will exhibit their image within their canonical seats.

Tres Tipos Gráficos Semana Santa
Tres Tipos Gráficos Semana Santa
Tres Tipos Gráficos Semana Santa
Tres Tipos Gráficos Semana Santa
Tres Tipos Gráficos Semana Santa

The campaign works with images around the figure of Jesús de Medinaceli, the Christ of Madrid: his singular crown of thorns, the cord of his robe and the censer of the Basilica of Jesús de Medinaceli. Throughout the campaign, the purple hoods of the Nazarenes, the Paschal Candle and the image of flowers, so representative in offerings and decorations, are also used.

Tres Tipos Gráficos Semana Santa
Tres Tipos Gráficos Semana Santa
Tres Tipos Gráficos Semana Santa
Tres Tipos Gráficos Semana Santa
Tres Tipos Gráficos Semana Santa
Tres Tipos Gráficos Semana Santa

 

 

Fotos y vídeos por Mario Rey.

Graphic design and art direction for culture, brands, products and spaces.

:)