Graphic design and art direction for culture, brands, products and spaces.

T. (+34) 913 990 127
info@trestiposgraficos.com
Paseo Imperial 6, 2D2
28005 Madrid

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Tres Tipos Gráficos is a Madrid-based design studio founded by Alberto Salván and Nicolás Reyners. Originally focused on cultural projects, we export our knowledge working with artists, curators, architects and designers to projects related to Branding, Product Design, Visual Communication and Retail.

We craft unique projects through solid concepts and contemporary aesthetics. We find new approaches in order to challenge design codes and to explore new visual languages.

Our work has been recognized with awards such as Gràffica - Best Design and Visual Culture 2015, D&AD Award wood pencil (London) 2015, several ADG Laus between 2010 and 2019, Top Fedrigoni Award (Parma) 2013, a Type Directors Club (New York) 2012 distinction, and a PHotoEspaña award to the Best Photobook 2012, among others.

Both partners have a longtime career as teachers in IED Madrid in Branding, Visual Identity and Master Course direction. They also collaborate as lecturers and workshops with Universidad Europea de Madrid, Universidad Autónoma de Madrid, Espositivo Academy, Mr Marcel School, Esdesign Barcelona and Blank Paper among others.

Seamless

Diseño Editorial

During the past fifty years, documentary photography and architecture have become increasingly interdependent, blurring the disciplinary boundary between the two. Seamless looks at the work of a new generation of European photographers and architects working together to produce images of architecture made from fragments of reality. At the same time, it investigates how shared digital technologies influence the creation of architecture and its photographic representation through images.

Each chapter in turn is divided into two essays, a visual one that facilitates an intuitive approach to the images, and a written one, in which Vassallo describes and analyzes the relationships and practices of each pair.

Based on a series of interviews, Seamless discusses the collaborations between Filip Dujardin and Jan De Vylder, Philipp Schaerer and Roger Boltshauser, and Bas Princen and Office Kersten Geers David van Severen. Each of the three sections is illustrated with a series of images that form parallel narratives within the book. In the concluding essay, architect Jesús Vassallo pulls together the threads of the conversations to investigate questions about the impact of digital technology on the value assigned to images, how shared technological platforms enhance the influence photographers and architects have on each other, and why they have often chosen to focus on the dirty realism of urban spaces.