T. (+34) 913 990 127
info@trestiposgraficos.com
Paseo Imperial 6, 2D2
28005 Madrid
PAN is a magazine entirely dedicated to bread, bakeries and anything around bread culture and new ways of production. Together with photographer Geray Mena we created the new graphic concept for the covers.
The logo design –an interpretation of the classic Hobo typeface by Morris Fuller Benton, so common in local stores and amateur signage– aims to reinforce values of authenticity and proximity for such an universal and day-to-day product as bread.
“In its exploratory approach, Tres Tipos Gráficos shows how rather than wasting time on thinking about whether “print is dead”, you just need to show what it can do, and how far you can push the humble piece of paper.” – Billie Muraben for It’s Nice That