Tres Tipos Gráficos is a Madrid-based design studio founded by Alberto Salván and Nicolás Reyners. Originally focused on cultural projects, we export our knowledge working with artists, curators, architects and designers to projects related to Branding, Product Design, Visual Communication and Retail.
We craft unique projects through solid concepts and contemporary aesthetics. We find new approaches in order to challenge design codes and to explore new visual languages.
Our work has been recognized with awards such as Gràffica - Best Design and Visual Culture 2015, D&AD Award wood pencil (London) 2015, several ADG Laus between 2010 and 2019, Top Fedrigoni Award (Parma) 2013, a Type Directors Club (New York) 2012 distinction, and a PHotoEspaña award to the Best Photobook 2012, among others.
Both partners have a longtime career as teachers in IED Madrid in Branding, Visual Identity and Master Course direction. They also collaborate as lecturers and workshops with Universidad Europea de Madrid, Universidad Autónoma de Madrid, Espositivo Academy, Mr Marcel School, Esdesign Barcelona and Blank Paper among others.
Packaging
Identidad Corporativa
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The goal for this rum label was to emphasize the product's Caribbean roots by stamping its name, "Contrabando" ("contraband" in Spanish), forcefully over traditional graphic imagery, as if local customs had confiscated a smuggled foreign product. Ron Contrabando was awarded first prize in the packaging category of the 2013 Top Fedrigoni Awards.
