In 1975, Georges Perec attempted to exhaust a Place in Paris. Line per line, enumerating buses, colors, trajectories, pigeons, clothes or meteors, the writer dissolved the conventions that define our understanding of “place” to bring out the vibration of a singular spatiality.
For the exhibition identity we decided to literally inherit the concept of an exhausted space. We created a typographic behaviour based on a repetition that occupates all of the available space in every item.
A collective research project which aims to establish a dialogue with the history and setting of "Tabacalera" through different artistic strategies. A series of pieces created specifically for the show make up the axis of the exhibition: pieces that represent different approaches and artistic languages, adding up to an exercise of spatial listening.
The interventions were created by Belén Rodríguez, FOD, Irma Álvarez-Laviada, Miguel Ángel Delgado, Nicolás Combarro, Patricia Esquivias, Rodríguez-Méndez and Sébastien Rémy.
The typographic system coexists as well with photographic content, enriching the identity ecosystem and enabling the artists to be part of the exhibition communication formats.
The outcome is a rich and versatile identity, which allows a fluid and effective communication, aimed at disseminating both the information of the exhibition and the celebration of talks and other parallel activities.
Together with the design of the exhibition, we created a publication that interconnected the work of the participating artists in a series of essays and reflections on the pieces that were part of the exhibition.
The exhibition is rounded off with a series of meetings and conferences linked to the interventions, a program of parallel activities carried out by the educational team of Tabacalera and a specific program of experimental cinema coordinated by Luis E. Parés.